Whence Indipop?

by justindburton on October 14, 2011

Last week at the Times of India, Priyanka Sharma and Manpreet Kaur lament the passing of Indipop albums in favor of Bollywood recordings.

Singer-composer Anu Malik, who has also created albums like “Dekho baarish ho rahi hai”, “Tera Chehra” and “Dhua dhua”, says marketing an album plays a key role in making it a success.

“Music has changed with time. There was an era when private albums were very popular, but music today has changed. With new technology, different kinds of music is being made. I think a lot depends on how you market your music…so that people stay hooked to it,” said Malik.

Singer Kavita Krishnamurthy and filmmaker Nagesh Kukunoor miss private albums and say they would be happy to see them back in the racks.

“I really miss private albums. It was a medium through which artists expressed themselves. I want them to be back,” said Krishnamurthy.

Read the full article here.

Comments on this entry are closed.

Previous post:

Next post: