At the LA Times, Jessica Gelt details the increasing profitability of big-name DJ tours, focusing specifically on Tiesto.
Among the most popular DJs in the world, the Dutch superstar is one of a handful of DJs who pulls down a rock-star-sized salary jetting across the globe to cash in onelectronic dance music‘s rocket ride from underground movement to red-hot mainstream commodity. Tiesto spends more than 200 days a year on tour, flying from London to Bangkok to Los Angeles — typically somewhere new every day.
The U.K.-based dance music magazine Mixmag in February voted him the greatest DJ of all time. His Kaleidoscope World Tour last year, with 175 dates on six continents, raked in more than $28 million, ranking it among the top 25 highest-grossing tours of 2010, according to Billboard magazine.
While a large-scale DJ tour seems more lucrative than in years past, Gelt perhaps oversells the idea that dance music is just hitting the mainstream. Fatboy Slim and Moby were mainstreaming more in the late 90s; I wonder what their concert figures were?